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6 Hair Salon Promotional Ideas To Build A Sustainable Business

Posted by Austin on

There many many talented hairdreser in paddington. They are best at what they do but still struggling to profit from their hair salon. In business, to be profitable at times goes beyond the quality of service. You need to employ some strategies that not only position you above competition, but also bring happiness to your purse. 

If you are looking for a great way to attract new clients, or get existing ones opening their wallet wider? Then you’ve just landed on the right page.

Often times hair stylist are bordered about why sales dried up. New clients aren’t coming in, existing ones are on shaky ground. 

Worry no more. There are effective promotional strategies you could deploy to push sales up again and put smile on yours and your client’s face. 

What you are about to learn is not a complex marketing tactics. They are simple but mighty promotional ideas that have been proven to work and work. Interestingly, they requires little to no effort at all, and comes at no significant cost to you. They are very quick, easy and simple such that, you can implement immediately. In fact, there’s no constraint to executing them.

It’s time to pick and deploy: 

1. Leverage Seasonal Events: 

Seasonal event or festive period are a good time to deploy special deals and promotion for your salon. Because they come at specific time of the year, they are easy to plan for. Creating relevant promotion for specific areas of your service can be pre-planned a year before.  click here to learn about hair salon business.

Try to make your offer relevant to the season at hand. You can also look further into local festivals and events that are in your immediate business environment. 

For instance, promoting your hair styling service for Halloween or your women hair care product during mother’s day and giving little discount on both will be a wise thing to do.

Be wary of cutting prices ridiculously while promoting your products and services during festivity. People are in joyous mode and are likely to spend more. Giving discount should be minimal if any. Here are some seasonal event you wouldn’t like to miss out on: Valentine & Halloween, Black Friday &Cyber monday, Father’s day, Mother’s day Christmas and Easter. 

2. Cross-sell and Upsell With Add-On Services

So your salon is fully operational but you want to make more profit from customer when they visit. The best away around this is to include express services. This add on services will not add any significant workload and time to your service, but will increase the amount of money spends by client on a single visit. 

For example, when client book appointment for blow dry service, a good add-on service is Volumizing hair treatment for those with thicker hair. Others include cross-selling scalp peeling treatment to a client that comes for shampooing service. 

Think of related services and used as add to a selected service. The logic is simple, they came in for one service, you make them leave with two or more. Another good example is hair glossing attached to a hair color service. If you can do this consistently, your salon profit will leap forward significantly. visit https://magento.com/resources/cross-sell-vs-upsell to learn difference between cross-sell and upsell.

3. Start a Client Loyalty Program

Loyal clients need to rewarded. They are the source of your salon profit. You need to keep them motivated by giving out something extra. By appreciating their coming back, you will make them keep coming back. You might have heard about client loyalty program but never see it in practice. Here’s a typical example of one.

You can attract new and retain existing customers by letting them know there’s a gift after every five visits to your salon. You could use a stamp to keep tab on visits. A client card is stamped at their first four visits and they are reward with a gift or discount on the fifth. 

Technology has make the process even simpler, some software can help you handle the process. 

4. Offer Referral Discounts

One of the most effective way for a hair salon to build strong clientele is Word-of-mouth. The best client are those that come through recommendation of others. This can happen just because they love your work, but how about getting intentional with it. The is called recommend-a-friend scheme

Tell your clients to refer their friends and offer discount to both the refferd and the referee. Beside attracting new clients, one great advantage of clients like this is that they are like to become loyal clients. You don’t need to limit this to your customers. You can extend to the business next door. Let them refer their family, friends and relative to your salon, and both party will get rewarded. 

5. Salon Promotion

Who doesn’t like a good deal? Special deal at special moment for special categories of people can also help promote your business. 

Consider offering discount on a specific service or line of product every month. This will get new client into your salon and at the same time notify others that your salon exist. They might even want to try out the service or product because of that discounted amount. If they get satisfaction from this, they become attracted to your salon.

Another example of special offer you may want to consider is New client specials: You can decide to give special price to all first time client.

6. Customer Service Matters

If you manage to diligently deploy all above, but you make your customers feel indifferent, you can only hope your effort won’t be in futility. Owning a salon means you are ready to pamper people, listen to them and do their biddings. You incentives might sum up to nothing if customers can’t get a memorable time out. 

Research has shown that 78% of customers don’t return to a salon because they sensed an attitude of indifference. You shouldn’t -because you are offering discount or they are here on a special deals- make them feel cheap. Here’s what your client need, if they can’t get it from you, they will go elsewhere. So face that reality. 

They want to feel respected, be listened to, they want to learn from your expertise is a subtle way. It is only a customer who get these that will come back and/or recommend your service. 

Always keep this in mind, there’s never a second chance to make a first impression. 

Hairdresser Salon

5 Reasons To Start A Blog For Your Hair Salon Business

Posted by Austin on

If you are still mind-debating¬† starting a blog for your local hair salon in paddington, this could be the eye-opener you’ve been waiting for.¬†

Let’s face it. You are not a good writer. You can’t make the committment. You want to focus on advancing your career. These could be some of the reasons you are still sitting on the fence. But you need to know this; if you can sit in your consultation room or behind the keyboard to answer clients’ questions, starting a blog for your hair salon business is simple as that.

Before you make a final decision, let’s talk about what blogging does for business owners why you should start one as well. 

People like to be where the get value. Where their questions are answered,  and where they could keep up with trends and tales related to their niche of interest. Mind you, hair salon is everyone’s niche. We’re talking about people in your target market seeking information about what you know. By giving them what they need, you also get what you want. 

If you are looking for one good reason to start a blog for your hair salon, here are five solid points to help you decide. 

1. Get More and More Clients

Getting new clients through your door is your everyday goal. Blogging is the perfect tool to reach new customers in your niche and take them away from your ccompetitors. When you share your expertise with people looking for it, your salon get more exposure to prospective clients, who otherwise might not know you exist. 

Be sure to answer questions that rinse through peoples’ mind, express your thought and emphasize why they need an expert like you. When client see that you have answers to their questions, they are likely to come through your door some day.  click here to learn best way of marketing.

2. More Traffic to Your Website

You might have read about the importance of website for your business or perhaps you already own one. That’s not enough to be successful online. Why? People search online through different keywords and the only way to keep up with dynamic search queries is through high-quality content. Google place huge emphasis on this. 

A salon blog with consistence and high-quality content is more attractive to search bots than a static website page. More well-written content means more organic traffic, then more potential clients. That’s how simple it is. 

Here’s a quick one. You have paddington hair salon and what to appear in search results when people in that area search for that service. Having a website that specifies that is good, but a blog post that emphasis it is better. It means to rank high, the website with the most relevant high quality content will win top spot for that search result. You might need this reminder often because your ompetitors are doing the same.

3. Become a Thought-Leader in The Salon Industry

Writing a blog can be a little like building personal brand. Soon enough, after months or years of sharing your thought, showcasing your creativity and expressing your innovation as a hair stylist, you will discover people have develop trust and confidence in you. 

When that happens, you are becoming an authority in your own very niche. You are recognized as an expert in the industry. Other professionals will reach out to you, people will come to you more for advice and your suggestion will start impacting lifes and trends in the industry. 

This will set you apart from others in the industry, you will build strong clientele of new and existing customers. 

4. Promote Your Social Media Pages

Coming up with content for your social media feed becomes tricky at times, especially if you will be doing this all year round. This can be avoided with a blog in place.  While your competitors are battling the headache of what to post, your blog is already a treasury to take from and shoot. 

The same blogposts that engages and interest your blog followers will do well to engage and interest your social media audience. They are like minded individuals. Besides creating awareness for your blog, you will get more followers on social platform. Great content will give you edge over your competitor.

You can amass massive readership through your social media pages, by sharing post that are already gaining traction and making sensation from your blog. You don’t need to share the complete post, just a teaser that pricks their curiosity and they will be more than willing to take the next step -read more on your blog. Once you are able to get them off social media, you can start setting your sales funnel right. visit https://www.presspadapp.com/blog/how-promote-magazine-social-media/ to know about promoting social media pages.

5. Make Extra Bucks

It high time this is reiterated. Your salon blog isn’t a sales page. Don’t try to upsell or promote your services the hard way. However there are subtle way to get visitors open their wallet without coming out salesy. Remember, blog audience are top of the funnels prospects, they are around to learn, get informed and be entertained, not ready to be pitched to.

To monetize your blog, there two ways around this. One is to promote your products or help others promote theirs. The other is to allow ads space on your post pages. Here’s how it’s done. 

  • Promote Your products

Got some product line on your shelf you want to market? You can write blog post in form of product review to inform existing and prospective customers about such product. Make sure this isn’t hard sell. A good way is to go is to look for problems hair bearers face in their day-to-day routines and try suggest one of your own product as a remedy. By that, you are giving them what they came for- being informed, not selling. You can use the above technique to promote others peoples product as well. Put the link of the product as you write about what they do, and interested any party will click through. 

  • Another way is throght paid ads

Quite simple and straight forward. Find non-competing companies that have products your audience need. Join their affiliate program and start a little advertisement window on the side bar of your blog. This is often referred to as affiliate marketing, you earn a commission on every purchase through your blog. Pretty cool right?

You now have 5 amazing reasons to start blogging for your salon business. You can now make a decision without second guessing. Pretty sure you will take the bold step. The is ball is now in your court. Play wisely.