Apple tree Pauses Gambling Ads in App Store Pages After Developers Complain [Updated]
Update October 26 3:31 p.grand.:
In a statement shared with
MacRumors
today, Apple said it has paused gambling ads in App Store app pages, with no farther details provided:
Nosotros take paused ads related to gambling and a few other categories on App Store product pages.
Original story from October 25 follows.
Apple tree today rolled out new advertising placements in the App Store on the iPhone, allowing developers to advertise their apps in more than places, including the main Today tab and in the “Y’all Might Too Like” section at the bottom of private app listings.
Only hours later, several prominent developers have complained almost distasteful ads for gambling apps appearing in their own App Store listings outside of their control, including Marco Arment, Simon Støvring, and others. The issue was as well highlighted in a tweet shared past
MacStories
editor-in-primary Federico Viticci.
Now my app’s product page shows gambling ads, which I’m really not OK with. Apple tree shouldn’t exist OK with information technology, either. The App Store has corrupted such a great company and then deeply. They make so much from gambling and manipulative IAPs that they don’t even run across the problem anymore. https://t.co/MnNlf7k0kT — Marco Arment (@marcoarment) October 25, 2022
With Apple’s contempo changes to ads on the App Store, your production pages may now show ads for gambling apps. One of my product pages just did that 😞 pic.twitter.com/CjbrXpajX0 — Simon B. Støvring (@simonbs) Oct 25, 2022
“Now my app’s production page shows gambling ads, which I’chiliad really not OK with,” tweeted Arment. “Apple shouldn’t exist OK with it, either.”
As noted by Arment, Apple provides advertisers with the choice to have their advertisement shown in app categories dissimilar than their ain app’southward category, allowing ads for gambling ads to appear in listings for unrelated apps like the podcast app Overcast.
The presence of gambling ads in the App Store equally a whole has prompted some criticism, with some accusing Apple of existence greedy and moving away from policies that the company upheld under former CEO Steve Jobs. Apple earns acquirement from both the advertizement placements and its 15% to xxx% cut of in-app purchases in gambling apps.
Information technology is actually sad to me that Apple needs to get-go taking Casino Game Advert Money in social club to make their line get upwards for the shareholders. When Steve introduced iAds and the whole pitch was, “These ads aren’t garbage, you lot’ll like these ads.” This department shouldn’t exist at all, imho https://t.co/VHOeryW5Ro — Cabel (@cabel) October 25, 2022
Can y’all imagine having $48.2 billion cash on manus and YET still thinking “ah yes, those Firm of Fun Casino ads will grow our lesser line, let’s do information technology” picture show.twitter.com/j1k6WT8i2H — Federico Viticci (@viticci) October 26, 2022
Beyond upsetting some developers, Apple tree assuasive apps to run ads in other apps’ listings has already led to the visitor facing accusations of anticompetitive beliefs. In a tweet last week, legal expert Florian Mueller argued the ads are “another means of increasing the effective app tax rate, forcing developers to buy ads on their own app pages in order to avoid that others steer customers abroad from there.”
Apple but sent all developers an email that “Today tab and product folio campaigns commencement October 25.” It’s another ways of increasing the constructive app taxation rate, forcing developers to buy ads on their own app pages in guild to avert that others steer customers away from in that location. — Florian Mueller (@FOSSpatents) October 21, 2022
In August,
Bloomberg‘s Marker Gurman said Apple wanted to almost triple its current advertising revenue to at least $10 billion per yr in the futurity. Gurman said keyword-based search outcome ads are coming to the Apple tree Maps app starting next year.
Nosotros’ve reached out to Apple for comment and asked if the company will consider tightening its rules surrounding the ads. We’ll update this story if we hear dorsum.
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Source: https://www.macrumors.com/2022/10/26/app-store-gambling-ads-complaints/