Apple tree Pauses Gambling Ads in App Store Pages After Developers Complain [Updated]

Update October 26 3:31 p.grand.:
In a statement shared with
MacRumors
today, Apple said it has paused gambling ads in App Store app pages, with no farther details provided:

Nosotros take paused ads related to gambling and a few other categories on App Store product pages.

Original story from October 25 follows.


Apple tree today rolled out new advertising placements in the App Store on the iPhone, allowing developers to advertise their apps in more than places, including the main Today tab and in the “Y’all Might Too Like” section at the bottom of private app listings.

new app store ads today tab

Only hours later, several prominent developers have complained almost distasteful ads for gambling apps appearing in their own App Store listings outside of their control, including Marco Arment, Simon Støvring, and others. The issue was as well highlighted in a tweet shared past
MacStories
editor-in-primary Federico Viticci.

“Now my app’s production page shows gambling ads, which I’chiliad really not OK with,” tweeted Arment. “Apple shouldn’t exist OK with it, either.”

As noted by Arment, Apple provides advertisers with the choice to have their advertisement shown in app categories dissimilar than their ain app’southward category, allowing ads for gambling ads to appear in listings for unrelated apps like the podcast app Overcast.

The presence of gambling ads in the App Store equally a whole has prompted some criticism, with some accusing Apple of existence greedy and moving away from policies that the company upheld under former CEO Steve Jobs. Apple earns acquirement from both the advertizement placements and its 15% to xxx% cut of in-app purchases in gambling apps.

Beyond upsetting some developers, Apple tree assuasive apps to run ads in other apps’ listings has already led to the visitor facing accusations of anticompetitive beliefs. In a tweet last week, legal expert Florian Mueller argued the ads are “another means of increasing the effective app tax rate, forcing developers to buy ads on their own app pages in order to avoid that others steer customers abroad from there.”

In August,
Bloomberg‘s Marker Gurman said Apple wanted to almost triple its current advertising revenue to at least $10 billion per yr in the futurity. Gurman said keyword-based search outcome ads are coming to the Apple tree Maps app starting next year.

Nosotros’ve reached out to Apple for comment and asked if the company will consider tightening its rules surrounding the ads. We’ll update this story if we hear dorsum.

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