Elon Musk Claims Apple Has ‘Mostly Stopped’ Offering Ads on Twitter and Is Making Moderation Demands

Apple has cut back on its Twitter advertising, according to Twitter CEO Elon Musk. In a tweet, Musk said that Apple tree has “mostly stopped” its Twitter ads, asking if Apple hates “gratis speech.”

twitter elon musk

Musk went on to publish a poll asking if Apple should “publish all censorship deportment” taken that affect customers and he began retweeting content from companies that Apple tree has had moderation discussions with. He also retweeted the 1984 parody video from Epic Games that suggested Apple has an App Store monopoly.

Since Musk took over Twitter, advertisers have been pulling dorsum on Twitter-based advertizement campaigns considering of Musk’s approach to moderation and the re-enabling of previously suspended and banned accounts, such equally that of quondam U.South. President Donald Trump.

Musk eliminated more one-half of Twitter employees over the course of the last few weeks, including many who handled policy creation and content moderation. This has caused issues with advertisers, peculiarly after the bungled launch of the $8 Twitter Blue subscription that included account verification. Twitter users quickly learned they could pay $8 to impersonate high-profile accounts and companies, leading to chaos on the platform.

Last week, nonprofit organization Media Matters released a report suggesting Twitter has lost one-half of its top 100 advertisers. These advertisers spent $two billion in 2020 and more than $750 million in 2022, so Twitter is facing notable losses in advertizing revenue. Companies like AT&T, CNN, Dell, Allstate, DirecTV, HP, Nestle, Coca-Cola, Verizon, General Mills, Volkswagen, Wells Fargo, and others are no longer running Twitter ads.

Musk has attempted to persuade advertisers to remain on the platform, going as far equally personally calling the CEOs of some brands, according to
Financial Times. Musk has been “berating” companies that have pulled out of Twitter ads, leading some to reduce spending to a blank minimum to “avoid further confrontation” with Musk, who has been championing “free speech” and “civil argue” on the platform.

Apple ‌App Store‌ chief Phil Schiller deactivated his Twitter account following Musk’s takeover, a bespeak that Apple executives are not pleased with the direction that Twitter is heading, which could lead to additional clashes over moderation in the future. Last Friday, Musk commented on Apple tree’s ‌App Store‌ policies, giving some insight into what might happen if content on Twitter grows problematic. Musk has confirmed that Apple is “making moderation demands” and has threatened to “withhold Twitter from its ‌App Store‌.”

Should Twitter get to the point where its lack of moderation causes Apple and Google to remove it from their stores, Musk said that he will “make an culling phone.” He said that it hopes “it does not come to that,” but will do so if in that location is “no other choice.”

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