How To Partner Up With Nike

Nike has been on a collaboration winning streak since the 1990’southward..

Nike has partnered with a variety of brands, artists, and influencers to reach audiences outside their typical client base. This strategy has helped Nike grow into the most popular sports brands in the world. In contempo years, Nike co-marketing efforts take fueled their tremendous growth across multiple sectors, including wellness, music, and more.

How Nike’s Make Partnerships Have Fueled Growth

Nike’southward brand collaborations accept allowed them to attain audiences they wouldn’t take been able to reach on their ain. Some of Nike’south almost notable make partnerships have included companies such as Apple, Beats by Dre, and Jell.

Nike’s 2006 collaboration with Apple skyrocketed its relevancy. This partnership led to the creation of the Nike+ Run Club App, which helped Nike get a leader in the digital fitness space. In 2013, Nike’due south partnership with Beats by Dre helped Nike move into the music sphere and become in front of people who utilize their sportswear equally a symbol of culture.

Nike’south brand collabs aid them to break into unlike spheres of influence and maintain relevancy as a legacy sports make. They as well help Nike build a reputation equally a company that produces high-quality products and cares nigh customer’ needs.

Supreme x Nike

Supreme x Nike is i of the most famous collaborations in existence. The brands started working together in the 1990s, and since and so, they’ve teamed upwardly several times to create many diverse lines of clothing, shoes, and accessories. The collections are e’er met with overwhelming demand, with many items selling out within minutes of being made available online.

Jaquemas x Nike

Jaquemas is a young, up-and-coming French style designer whose innovative designs have won him critical acclaim. His collection for Nike was inspired by the minimalist chic lifestyle that more than  and more Europeans are embracing. The drove includes athletic wearing apparel and footwear in Jaquemas’ way for both women and men.

Jaquemas’ drove for Nike is a great example of how the company uses brand partnerships to tap into new markets and grow its business. By partnering with Jaquemas, Nike was able to achieve a new customer base of operations of high mode consumers .

Apple & Nike

Apple tree and Nike’due south first collaboration was in 2006, when Nike released the Nike+iPod Sport Kit. The kit allowed users to track their runs with the iPod Nano and receive feedback on their operation.

This partnership has allowed Nike to achieve new customers through Apple tree’s vast ecosystem, while it gave Apple a new purpose for their applied science.

The Nike+iPod Sport Kit was just the outset of their partnership. In 2010, the Brands released the Nike+ FuelBand, and in 2016, they launched the Nike+ app for iPhone and iPad.

The Nike+ app is a fettle app that allows users to track their runs, set goals, and compare their progress with friends. Information technology too integrates with the Nike+ FuelBand to provide a complete flick of users’ fettle action.

CLOT & Nike

Around the same fourth dimension that Nike started working with Apple, they likewise partnered with CLOT, a cult streetwear brand from Hong Kong. Together they bridged the gap between Eastern and Western fashion by releasing a special edition Nike Air Max 1. The shoe featured a unique red and white colorway and was inspired by Chinese acupuncture and acupressure practices,.

Nike x Ben & Jerry’southward

In 2020, Nike used brand collaborations to break into the food industry. They partnered with Ben & Jerry’s to create a special edition sneaker called the “Chunky Dunky.” The blueprint and color pallet was inspired past the ever-pop Chunky Monkey Ben & Jerry’southward season. By partnering with Ben & Jerry’s, Nike was able to create a bold and unique product that combined 2 of America’s favorite brands.

Conclusion

Nike’southward employ of brand partnerships has been essential to their exponential growth and success. By partnering with other brands, Nike has surprised its loyal customer base of operations with unique new products, reached new audiences, and driven innovation in multiple markets.

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