Snickers Not Going Anywhere For Awhile

Brand name chocolate bar

“Marathon bar” redirects here. For the Mars rival to Curly Wurly in the US, run across Curly Wurly.

Snickers

Production blazon	Confectionery
Owner	Mars, Incorporated
State	United states of america
Introduced	1930;[ane] 92 years ago
Markets	Worldwide
Website	world wide web.snickers.com

Snickers

Nutritional value per 47 one thousand
Free energy	220 kcal (920 kJ)
Carbohydrates	29
Sugars	24
Dietary fiber	1.0
Fat	10.0
Saturated	4.00
Trans	0.ii
Poly peptide	4.0
Minerals	Quantity %DV †
Calcium	4% 40 mg
Sodium	7% 110 mg
Other constituents	Quantity
Water	105 mg
Cholesterol	v mg
Units μg = micrograms • mg = milligrams IU = International units
†Percentages are roughly approximated using US recommendations for adults. Source: USDA FoodData Central

Snickers
is a chocolate bar made past the American company Mars, Incorporated, consisting of nougat topped with caramel and peanuts that is encased in milk chocolate.^[2]
The annual global sales of Snickers was over $3 billion as of 2012^[update].^[3]

In the United Kingdom, Snickers was sold under the brand name
Marathon
until 1990.^[4]
A Marathon retro edition was sold exclusively at Morrisons for three months in 2020.^[5]

History

[edit]

In 1930,^[1]
Mars introduced Snickers, named after the favorite horse of the Mars family.^[6]
The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate blanket. The bar was marketed under the proper noun “Marathon” in the Uk and Ireland until 1990, when Mars decided to align the United kingdom of great britain and northern ireland product with the global Snickers name (Mars had marketed and discontinued an unrelated bar named Marathon in the U.s.a. during the 1970s which was similar to the UK’southward Curly Wurly). There are also several other Snickers products such equally Snickers mini, dark chocolate, ice cream bars, Snickers with almonds, Snickers with hazelnuts, Snickers with pecans, Snickers peanut butter confined, Snickers protein and Snickers with Extra Caramel, too as espresso, fiery, and sweet & salty versions.^{[7]
[8]
[9]
[x]
[xi]
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Ingredients

[edit]

The early on (1939) ingredients list^[fifteen]
includes white saccharide, sweet milk chocolate, corn syrup, peanuts, milk condensed with sugar, coconut oil, malted milk, whites of eggs and common salt. By 2019, the ingredients for the original bar had been refined to milk chocolate (sugar, cocoa butter, chocolate, skim milk, lactose, milkfat, soy lecithin, bogus flavor), peanuts, corn syrup, carbohydrate, palm oil, skim milk, lactose, salt, egg whites, artificial flavor.^[16]

Caloric value

[edit]

The USDA lists the caloric value of a 2-ounce (57 gram) Snickers bar as 280 kilocalories (1,200 kJ).^[17]
As of 2018, the Uk bar has a weight of 48 g (1.7 oz), with 245 kcal,^[xviii]
and the Canadian bar 52 chiliad (1.8 oz) with 250 kcal.^{[
commendation needed
]}

Bar weight

[edit]

Over the years, the bar weight has decreased: Before 2009, in the UK a single Snickers bar had a weight of 62.5 one thousand (ii.xx oz). This weight was subsequently reduced to 58 chiliad (2.0 oz) in 2009,^[19]
and to 48 g (1.7 oz) in 2013.^[20]
In the United States the listed weight in 2018 was 52.7 grand. In Australia, Snickers bars were originally made locally and weighed 53 g (i.nine oz), nevertheless in the belatedly 2010s production moved to China and the bars were shrunk to 50 g (ane.viii oz). In 2022, production returned to Australia and bars farther reduced in weight to 44 1000 (ane.6 oz).

Products containing Snickers

[edit]

Containing approximately 450 calories (1,900 kJ) per bar,^[21]
deep fried chocolate bars (including Snickers and Mars bars) became a specialty in fish and chips shops in Scotland in 1995,^[22]
and in the early 2000s, became popular at American state fairs.^[23]

In 2006, the British Food Committee highlighted celebrity chef Antony Worrall Thompson’s “Snickers pie”,^[24]
which contained 5 Snickers bars among other ingredients, suggesting information technology was one of the unhealthiest desserts ever; one slice providing “over 1,250 calories (five,200 kJ) from sugar and fat alone”, more than half a day’s requirement for an boilerplate adult. The pie had featured on his BBC Sabbatum plan some two years earlier and the chef described it as an occasional treat only.^[25]

Advertizement

[edit]

“It’s so satisfying”

[edit]

In 1980, Snickers (and Marathon) ran ads which featured a variety of everyday people discussing why they like Snickers. The ads featured a jingle that said “It’s so satisfying” and had the archetype paw that would open and close showing a handful of peanuts converting to a Snickers bar. “Packed with peanuts, Snickers really satisfies” was shown in the commercials.

1984 Olympics

[edit]

Mars paid $five million to have Snickers and Thousand&Thou’s named the “official snack” of the 1984 Summer Olympics, outraging nutritionists.^[26]
Sports promotions in international games connected to be a prominent marketing tool for Mars, that would continue Snickers as an international brand while also selling local bars in some markets.^[27]

Not Going Anywhere For a While?

[edit]

Beginning in 1995, Snickers ran ads which featured someone making a cocky-inflicted mistake, with the voice-over saying “Not going anywhere for a while? Grab a Snickers!” The tag line at the finish of each ad proclaimed, “Hungry? Why Wait?”

I such advertizing had a player for a fictional American football game team showing off his new tattoo of the squad’south logo on his dorsum to his teammates. He then shows it to his head coach who, later complimenting the tattoo, immediately tells him that he’southward been traded to Miami. The player then goes to accept his former team’southward logo replaced with the new team’s logo.^{[
citation needed
]}

Some of the ads were washed in conjunction with the National Football League, with whom Snickers had a sponsorship bargain at the time. I ad featured a member of the grounds crew at Arrowhead Stadium painting the field for an upcoming Kansas City Chiefs game in hot, late-summer weather. Later finishing one of the cease zones, and visibly exhausted, i of the Chiefs players walks upward to him and says the field looks bang-up, “but who are the Chefs?”, showing that despite all the hard work the painter accidentally omitted the “i” in Chiefs.^[28]
Another had Marv Levy in the Buffalo Bills locker room lecturing his team that “no one’s going anywhere” until the Bills figure out how to actually win a Super Bowl.^[29]

Snickers Feast

[edit]

In 2007, Snickers launched a campaign which featured Henry VIII and a Viking among others who nourish the “Snickers Banquet”. It consisted of various commercials of the gang and their adventures on the feast.^{[
citation needed
]}

Super Bowl XLI commercial

[edit]

On February iv, 2007, during Super Basin XLI, Snickers commercials aired. This resulted in complaints by gay and lesbian groups against the maker of the candy bar, Masterfoods USA of Hackettstown, New Bailiwick of jersey, a division of Mars, Incorporated. The commercial showed a pair of car mechanics accidentally kissing while sharing a Snickers bar. After apace pulling abroad, one mechanic sheepishly says, “I call up we just accidentally kissed.”, and another mechanic frantically exclaims, “Quick! Practise something manly!” and in three of the iv versions, they do and then mostly in the course of injury, including vehement out chest hair, hitting each other with a very large pipe wrench, and drinking motor oil and windshield washer fluid. In the quaternary version, all the same, a tertiary mechanic shows up and asks “Is there room for three in this Love Boat?”

Complaints were lodged against Masterfoods that the ads were homophobic. Human Rights Entrada president Joe Solmonese is quoted as maxim, “This blazon of jeering from professional sports figures at the sight of 2 men kissing fuels the kind of anti-gay bullying that haunts endless gay and lesbian school children on playgrounds all across the country.”^[30]

Gay and Lesbian Brotherhood Against Defamation (GLAAD) president Neil Giuliano said “That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is merely inexcusable.” Masterfoods has since pulled the ads and the website.^{[30]
[31]
[32]}

Mr. T

[edit]

In 2006, Mr. T starred in a Snickers ad in the UK where he rides upwardly in an regular army tank and shouts abuse at a football thespian who appears to be faking an injury, threatening to introduce him to his friend Hurting. Another advertisement featured Mr. T launching bars at a swimmer who appeared to pass up to get in a swimming puddle because of the cold temperature of the h2o. In 2008, a European Snickers commercial in which Mr. T uses a Jeep-mounted Minigun to fire Snickers bars at a speedwalker for being a “disgrace to the man race” was pulled after complaints from a U.s. pressure group that the advert was homophobic.^[33]
These advertisements ordinarily concluded with Mr. T saying “Snickers: Get Some Nuts!”

NASCAR

[edit]

In NASCAR racing, Snickers (and the residuum of the Mars affiliated brands) sponsor Kyle Busch’s #eighteen Toyota for Joe Gibbs Racing. Prior to that the brand served as a main sponsor for Ricky Rudd’s #88 Robert Yates Racing Ford equally well equally an associate sponsor for the team’due south #38 car driven start by Elliott Sadler and then by David Gilliland, and an associate sponsor for the MB2 Motorsports #36 Pontiac driven by Derrike Cope, Ernie Irvan, Ken Schrader, and others. In 1990, Bobby Hillin drove for Stavola Brothers Racing in the #8 Snickers Buick, marking the processed’southward first appearance as a sponsor; it had since been driven by Rick Wilson and Dick Trickle. Mars announced that at the conclusion of the 2022 NASCAR Loving cup Series season, they will pull their sponsorship from not simply Joe Gibbs Racing, but NASCAR entirely.

[edit]

Snickers was the Official Sponsor of the FIFA World Cup from 1990 until 1998 editions and the UEFA European Championship from 1996 until 2000.

Yous’re Not You When You’re Hungry

[edit]

In 2010, a new advertising campaign was launched, ordinarily based around people turning into different people (commonly celebrities) as a result of hunger (taking the new campaign’s name “You’re Not You When You’re Hungry” quite literally). The tagline varied depending on the commercial’south location or what variety the commercial is showing. The American adverts initially concluded with the tagline “Snickers Satisfies”. Steve Burns, best known as the first host of the children’due south show
Blue’s Clues
has done the vocalism of the announcer.^[34]
BBDO New York said this campaign made Snickers the number one candy bar, up from seventh. In 2020,
USA Today’s Ad Meter named it the best Super Bowl entrada of the past 25 years.^[35]

In 2010, Betty White and Abe Vigoda appeared in the start Snickers commercial in this entrada, playing American football. The commercial was ranked by ADBOWL as the best ad of the yr. This commercial was also briefly spoofed in an episode of
SportsNation
on ESPN2 with Michelle Beadle playing the function instead of Betty White in 2011.^[36]
Afterward that year, Snickers commercials featured singers Aretha Franklin and Liza Minnelli, and comedians Richard Lewis and Roseanne Barr. A 2011 commercial featured actors Joe Pesci and Don Rickles.

In Latin America, the slogan was the aforementioned as in the Britain version, except that men doing extreme sports turning into the Mexican vocalizer Anahí equally a result of hunger.^[37]
Brazilian versions of the advert featured actresses Betty Faria and Cláudia Raia.

In 2013, Robin Williams and Bobcat Goldthwait appeared in a Snickers football commercial. Russian duo t.A.T.u. appeared in a Japanese Snickers commercial equally themselves throwing a tantrum in a baseball game game before eating the chocolate reverts them into normal baseball game players.^[38]
In March 2014, a commercial featuring Godzilla was released to promote the 2014 Godzilla picture show. In the commercial, Godzilla is shown hanging out with humans on the beach, riding dirt bikes, and water skiing; he merely begins rampaging one time he is hungry. Later beingness fed a Snickers bar, he resumes having fun with the humans.^[39]

In Feb 2015, Snickers’ Super Bowl XLIX commercial featured a parody of a scene from an episode of
The Brady Agglomeration
entitled “The Subject Was Noses.” In the commercial, Carol and Mike try to at-home down a very angry Machete (played past Danny Trejo). When the parents give Machete a Snickers bar, he reverts into Marcia earlier an irate Jan (played by Steve Buscemi) rants upstairs and walks away. In a second commercial ready earlier, Marcia (as Machete) angrily brushes her hair while yelling through her door.^{[twoscore]
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In 2016, for Super Basin 50, another Snickers commercial was made, featuring Willem Dafoe (as Marilyn Monroe) and Eugene Levy, where Willem Dafoe complains virtually filming the iconic “subway grate” scene in
The Seven Year Crawling. Afterwards being given a Snickers, he turns into Marilyn and goes ahead with the scene, with Levy operating the fan beneath, commenting that the scene will non make the motion-picture show’s final cut, that nobody would want to see it.

In 2018, Brazil Globe Cup winner Ronaldo is seen celebrating a goal for Argentina. When he notices the confused faces around him, he eats a Snickers and returns to normal.^[43]

The United kingdom of great britain and northern ireland version of the entrada usually used British celebrities and, upward until 2018, retained the slogan from the Mr. T. era. In the initial advertisement, Joan Collins and Stephanie Beacham featured equally locker room footballers who had turned into them due to existence hungry. In 2014, Rowan Atkinson every bit Mr. Bean returned on goggle box by appearing on several UK Snickers commercials and cinema spots, in identify of a martial arts master who had turned into him as a event of hunger.^[44]
Later, in 2018, Elton John appeared in a new advertisement where he turns into African American rapper Boogie after he eats a Snickers; the latter had turned into the former due to hunger (the slogan appeared on a turntable in this advertisement).

This entrada was revived in 2022 in the United kingdom under a slightly dissimilar form and new slogan “You’re Unfiltered When You lot’re Hungry” while using the initial American “Satisfies” slogan.

Confused? Peradventure Yous Just Need A Snickers

[edit]

In 2020, a new, albeit short-lived, entrada was introduced that focused on people doing things that contradicted what they think they are doing, such as a human itch along rocky ground when he thought he was climbing a stone face, the new slogan above indicating it to be the outcome of hunger-induced defoliation.

WrestleMania

[edit]

Snickers has been an official sponsor of WWE’s WrestleMania events, including WrestleMania 2000, 22, 32, 33, 34, 35, 36, 37 and 38, while its Cruncher variant sponsored WrestleMania X-7, XIX, Twenty and 21. Since then, Snickers has sponsored superstars such as Enzo Amore and Big Cass with their signature term, SAWFT, which is labelled at the back of the chocolate bar.

Vi Flags Fear Fest

[edit]

Since 2011, Snickers has been the official sponsor of Six Flags’ annual Fright Fest event at its theme parks.

Controversy

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Welsh Tweet

[edit]

In March 2020, the official Snickers Twitter business relationship caused controversy when it posted a tweet comparing the Welsh linguistic communication and Welsh place names to someone “sitting on a keyboard”.^[45]
The offending tweet was deleted and an apology was posted soon after.^[46]

King-Size Phaseout

[edit]

A replacement for the king size Snickers bar was launched in the Britain in 2004, and designed to suit to the September 2004 Food and Drink Federation (FDF) “Manifesto for Food and Health”. Part of the FDF manifesto was vii pledges of action to encourage the food and drink industry to be more wellness conscious.^[47]
Reducing portion size, clearer food labels, and reduction of the levels of fat, sugar, and common salt were amid the FDF pledges. Mars Incorporated pledged to phase out their king-size bars in 2005 and supplant them with shareable bars. A Mars spokesman said: “Our king-size bars that come in one portion will be changed so they are shareable or tin can be consumed on more than one occasion. The name king-size will be phased out.”^[47]

These were eventually replaced past the ‘Duo’ – a double bar pack. Though this alter to Duos reduced the weight from 3.v to 3.29 ounces (99 to 93 thousand), the toll remained the same. The packaging has step-by-stride picture instructions of how to open a Duo into two confined, in four simple actions.^[48]
As Mars stated fulfillment of their promise, the Duo format was met with criticism past the National Obesity Forum and National Consumer Council.^[49]

Australian remember

[edit]

In December 2000, tens of thousands of Snickers and Mars Bars were removed from New South Wales shop shelves due to a series of threatening messages which resulted in fears that the chocolate bars had been poisoned.^[50]
Mars received letters from an unidentified individual indicating that they planned to plant poisoned chocolate bars on store shelves.^[fifty]
The final letter sent included a Snickers bar contaminated with a substance which was later on identified as rat poisonous substance.^[fifty]
The letters claimed that at that place were seven additional chocolate bars which had been tampered with and which were for sale to the public.^[l]
As a precautionary measure, Mars issued a massive recollect.^[fifty]
Mars said that there had been no demand for money and complaints directed to an unidentified 3rd party.^[fifty]

Vein removal hoax

[edit]

In April 2022, a Twitter user satirically claimed in a viral tweet that Snickers was removing the “dick vein” blueprint from the top of the candy bar, prompting a backlash from unwitting Snickers fans. Due to the volume of response, Snickers antiseptic in its own viral tweet that the “veins remain”.^[51]
[52]

Snickers Products

[edit]

The following variants are available in the United States of America.^[53]

• Snickers Original
• Snickers Milk Chocolate
• Snickers Almond
• Snickers Peanut Butter
• Snickers White Chocolate
• Snickers Peanut Brownie
• Snickers Almond Credibility Dark Chocolate
• Snickers Ice Foam
• Snickers 100 Calories Chocolate
• Snickers Creamy Peanut Butter
• Snickers Crunchy Peanut Butter

See likewise

[edit]

• Curly Wurly
• Baby Ruth
• Snickers salad
• Snickers pie
• List of chocolate bar brands
• List of candies

References

[edit]

External links

[edit]

• Official website