Starting An Art Account On Instagram

Yous just moved your art online. Instagram, is, of course, summit modernity because in this case, anyone’s content can reach #viral status and high engagement rates, bringing in millions of views, and thousands of likes. Information technology seems like it has never been easier to marketplace one’south art, as the audition is always just a click abroad from your page.
But the large question is, how practice you lot go started, and how do y’all ensure your feed is engaging enough to obsess trigger happy Insta audiences?

To help, I present to you my top tips to take an Awesome (and attractive) Instagram folio.

Instagram feed of @amavydesign

Fix your business relationship (and yourself) up for success

Face-to-face is a concept of an older age; on social media, yous are represented first by your username, and second, by your bio. Make them count.

Your username should exist memorable, and as simple as possible. Ultimately, it should reflect who yous are as an artist, not as a person. Your name might suffice, but here’southward the fox… @JohnDoe can be anyone who does anything, but @JohnDoeArt tells audiences exactly what your folio is about from the kickoff, and thus, volition attract exactly who you are looking for, those interested in your fine art!

When it comes to your bio, keep it short and sweetness. Important information that yous want to exist center stage on your business relationship? Add together information technology, but remember, you want your art to be the focus… and then don’t overdo information technology with personal details. When editing your bio, take advantage of the “website” option to link any pertinent work, manufactures, or even virtual exhibitions!

Elijah’s photo on his Instagram: @shotbygunnstudios

Engaging Content!

When information technology comes to your actual content, I, as an avid Instagram user, can tell you what gets the most views (and here’southward a spoiler, sometimes it’s not even the finished piece!).

Some of the near liked and viewed fine art content on Instagram at the moment (and by that I mean with millions of interactions) are sped-up renditions of an artist’southward process working on a piece. Users enjoy viewing things that possibly wouldn’t be viable for them, or that demonstrate displays of talent.

Because of this, sometimes a time-lapse of an oil painting might proceeds more likes than just a motion picture of the piece of work, simply because of the background the video provides. Factors similar time, effort, and expertise are much easier to measure and appreciate when there is the choice to experience the process with you.

Here is where we come up into play.
ArtPlacer’southward Library Spaces is a very “instagrammable” feature. Art becomes displayed in a setting away from the phone screen. Instead, this allows viewers to visualize the fashion an artwork tin work in a space, especially in terms of proportion.
In fact, this is already ArtPlacer’due south nearly popularly used tool in developing more than engaging and informative media spaces. All that needs to be washed is drag and driblet your artwork into a room of your choosing, and boom, you add context to your space.

Library spaces on @artwrk.ca‘s feed

Center your art

No one likes a cluttered feed. Nor one that is blurry or out of focus. When setting up a photo to mail service, make certain your fine art is central and your space clear, unless yous are trying to show a little behind-the-scenes studio action.

Like an art exhibition, information technology is preferable to take a cohesive Instagram feed.
With that in listen, maybe each commitment to a piece of work or collection merits a theme that can exist translated to Instagram. The theme tin can exist represented with colors, the same manner as a palette, or with content that links to 1 some other. This likewise creates a more than positive viewing experience.

Finally, context is important, and sometimes a picture is not worth thousand words. Luckily, you have your caption space to make upward for that! Your followers are interested in your work, and not just its physicality, then adding captions is a great manner to get descriptive and informative about the work featured in your latest post.

Madeline Sunter’south artwork digitally placed on a room

Engaging with others

Face up information technology, word of mouth is no longer, well, face to face…Here’s how you employ that to your advantage:

• Use #Hashtags to increase content viewing from users interested in what you lot offering!
• Shoutouts and interactions with other creators and artists are bang-up means to make connections and gain a larger viewer pool, so don’t be afraid to reach out. These can exist washed over Instagram stories or posts!
• Contact your audition, it brings personability. For case, if a user comments on your mail service a compliment virtually your work, feel free to tap the
  respond
  push and keep the conversation going.

Bringing it all together

Sometimes, Instagram can feel like a minefield of possibilities. As artists and designers, take it to centre when I say that curating an Instagram account requires the same skills used to create your artworks. You know what people like to see, and what you like to create, at present it’south just time to take it one step further onto social media.

So go started! Download Insta, gear up your account, and brainstorm interacting with audiences and creators. Every bit a final pace, you can subscribe to ArtPlacer’s seven day free trial and experiment with how our library spaces can diversify your feed!