The Nifty Portal Nft Community Benefits

Creating a membership site is one of the easiest means to increase user engagement. By allowing visitors to become members, you encourage them to go on engaging with your brand in exchange for perks, access to exclusive content, discounts, and more.

This all increases the likelihood of repeat visits to your site, longer session times, and more purchases. Memberships as well add together lines of revenue if you charge subscription fees.

Offering memberships may seem difficult, merely y’all tin easily create a membership site of your own, either with a dedicated membership website builder, a content management system that offers built-in membership functionality, or a plugin.

In this post, nosotros’ll cover:

• what a membership website is
• how it differs from a subscription website
• how to create a membership website
• what the all-time membership website platforms are
• membership website examples

Membership websites are often conflated with subscription websites, but they offering different experiences. Allow’due south take a closer expect at the key differences.

Yous subscribe to Netflix, for example, paying a monthly fee in exchange for unlimited admission to the Tv set and movies on their site.

On the other hand, you tin can become a member — or a “Beauty Insider” — on Sephora.com. As a member, yous go admission to beauty classes, exclusive trial-size products and sets, and special promotions (e.1000., a gratuitous birthday gift). Though you practice become rewarded for spending more, you don’t need to pay a fee to exist a member. You simply provide your contact information and use your unique login credentials to admission your perks.

To put up a gate for members or subscribers on your site, y’all can use a defended membership website architect or a multi-purpose CMS with the required features and extensions. Many of these platforms tin can likewise automate or simplify other tasks, like registering new subscribers or members, processing recurring payments, updating member profiles in 1 place, and delivering newsletters and other communications.

To learn more than about subscription websites, check out What’s a Subscription Business Model & How Does Information technology Work?

Now, let’southward have a look at how you can create a membership website so you tin reap the benefits.

At that place are several means to create a membership website, which will vary depending on the platform.

Start, be sure to take a site up and running. If you don’t, you can set up a website with WordPress or build i from scratch using a tool like CMS Hub, Wix, YourMembership, or Morweb.

The benefit of building a site on an out-of-the-box platform is that the members’ area is ordinarily integrated into your setup. With CMS Hub, for example, you tin easily gate content for members without needing to install an external plugin.

Once you have a website, you tin can offer memberships in 5 steps.

1. Make up one’s mind on your membership model.

Before always installing a platform or plugin, you lot’ll want to create a membership model where you decide what you’ll offer and how much you volition accuse per year. When your business concern runs on this model, you charge a recurring fee to customers and provide access to services, perks, data, events, networking opportunities, classes, or facilities in return.

To create your membership plan, you’ll need to answer three questions:

• What volition you offer to your members?
• What membership levels volition yous offer, if whatsoever?
• How much will y’all accuse, if at all, and how frequently?

Commencement, brainstorm offerings for members. Audit your products, services, and messaging to decide on the value that yous’ll bring to your customers. In this phase, it’southward helpful to examine your heir-apparent personas and brainstorm what they’d enjoy having exclusive access to.

Some of these offerings may come naturally. For example, a gym offers access to its facilities, a chamber of commerce offers access to its networking events, and an educator offers access to courses and exclusive material.

For other businesses, offerings aren’t as obvious. If y’all’re a sole proprietor or a successful freelancer, you can offer courses to other freelancers hoping to go into your field. The Art of Proofreading course is an excellent case of this.

If you’re an due east-commerce brand or online retailer, you could follow the example of giants such equally Amazon and offer gratuitous shipping to your members. Other things y’all tin can offer include exclusive admission to perks, points, product samples, website pages, web log posts, PDFs, events, webinars, ebooks, and discounts. Barnes & Noble’s famous membership model offers 10% off on all purchases.

Next, determine on your levels of membership, if whatever. Depending on the level they join, members can get additional access to more content and more deals. Costco, for example, offers ii levels: Gilded Star and Golden Star Executive. Alternatively, information technology might be worth starting with one uniform level that everyone tin join. Amazon, Ulta, and Barnes & Noble have only one membership offering, making it uncomplicated to join.

Last, make up one’s mind on pricing, if any. Sometimes, it’s worth making membership gratis, equally it can help you create a long list of marketing qualified leads. If y’all decide to charge, it’d exist worth looking at your competitors to encounter their pricing. Cull the frequency as well — annual to biannual to monthly are great options, though an annual frequency is most common.

2. Create members-simply content.

At present that you’ve created a robust membership model, information technology’due south time to create the gated content, pages, courses, events, and other items you program to offering to your members. Creating the content before ever publishing your new membership option will ensure that you delight, not frustrate, your customers.

Perk-based membership models might not require the creation of gated content. However, creating exclusive resources may exist just what entices users to join. Member-simply emails are a groovy option. In these emails, y’all tin hand out discount codes that only your members or subscribers accept access to.

This step would also include creating a pricing page and a sign-up form. Yet, don’t publish any membership pages just yet. Before you exercise that, you’ll choose a CMS or install a membership plugin, which nosotros’ll cover in detail below.

3. Cull a membership platform or plugin.

Now that you lot’ve brainstormed your membership model, established pricing, and created the content, information technology’s fourth dimension to choose a platform or plugin.

If y’all’re on WordPress, compare membership plugins and choose the one that best meets your needs. If yous’re on another platform, integrate a membership offering by toggling the platform’s already-integrated settings or choosing a 3rd-party provider. If yous’re on Squarespace, for example, you have options such as MemberSpace and Membership Works that can integrate seamlessly with your website.

Regardless of the pick you choose, a great membership plugin or platform will have the following features:

• Contact segmentation:
  Your chosen platform should allow y’all to segment your contacts into members and non-members, and offer farther capabilities for segmentation if needed.
• Gated content:
  For any membership model to work, gating content is essential. It will differentiate your website visitors from your members. A membership platform should give yous the option to selectively gate content based on membership status.
• User and fellow member pages:
  Your platform should allow yous to create membership-related pages and forms.

Some dainty-to-have, simply not required, features include:

• Automated workflows:
  Whether it’due south used to send welcome or renewal emails, an automated workflow feature can help you salvage time.

• Payment provider integrations:
  You might not need this integration if you’re offering membership for free. If y’all are, this is an of import capability to look out for.

• Engagement analytics:
  This might non be required considering you lot might be tracking appointment using another tool such equally Google Analytics. Still, some membership platforms tin can give yous even more than granular data. YourMembership and Assuming Memberships both offer this feature.
• Third-political party integrations:
  You won’t demand third-party integrations if you choose an out-of-the-box option such as Subhub or CMS Hub. Simply if you’re using a plugin or an extension, it should integrate seamlessly with your other marketing tools. MemberPress, which is a WordPress plugin, integrates with Zapier so y’all can connect it to your other tools.
• Membership levels:
  If you’re offering different membership levels, you’ll need a plugin or platform that supports different levels and price points.

Knowing what you should await for should make it a niggling bit easier to make a option. Now that you’ve set your platform, it’s fourth dimension to bring it all together by publishing the content you created for your members.

4. Publish your members-only pages.

Remember the gated pages and posts that you created before? Information technology’southward time to publish those and marking them as members-only. For some platforms, you can do this with one click. For others, you lot might have to navigate to the folio you desire to protect and select “members-merely” from a drop-down menu.

In this step, y’all’ll also want to publish a pricing page. This should be public, every bit information technology will aid users brand a purchasing decision. If your membership platform doesn’t come with a pricing page option, or y’all don’t want to build a pricing tabular array from scratch, consider installing a pricing table plugin.

You can also create a community forum that’s accessible simply to members.

5. Announce your new membership offering through social media and electronic mail.

You take your membership model, sectional offers, membership platform, and pricing page prepare. Now, it’s time to get people to join!

Denote your new membership to your social media followers, email contacts, and blog subscribers. To boost conversion rates, consider offering a limited-time reduced membership price. You tin can as well follow Amazon’south example and offer reduced pricing for students. Another affair to consider is offering discounted fees to seniors and veterans.

Now that you’re ready to set up your membership site, it’s time to explore some of the best membership website builders and platforms that can assistance you exercise that.

Below are a variety of different membership website builder solutions for creating a membership site. There are CMS platforms with out-of-the-box features for creating fellow member-only content. There are extensions for creating membership-based content that are compatible with different CMS platforms and website builders. And there are dedicated membership website builders.

Nosotros’ll cover all these solution types so yous tin option the one that best meets your needs and goals.

i. CMS Hub Enterprise

Pricing: CMS Hub is bachelor on 3 tiers but only Enterprise offers the membership characteristic ($ane,200 per calendar month).

CMS Hub is a proprietary content management arrangement that’s fully integrated with HubSpot’south marketing, sales, and service tools and CRM. With CMS Hub, you tin can leverage HubSpot lists to allow only specific groups to access a section of your site.

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Whether y’all’re giving product updates to your current customers, pricing offers to prospects, or web pages in different languages to a global audience, you lot tin create all types of membership-based content with HubSpot. That mode, yous can provide every visitor a unique experience on your site — without installing a plugin or whatsoever additional software.

2. MemberPress

Pricing: MemberPress has three tiers: Basic ($179 per yr), Plus ($224 per year), and Pro ($299 per year).

MemberPress is a premium WordPress plugin that makes it like shooting fish in a barrel to create and manage membership subscriptions and sell digital download products. With MemberPress, you lot can grant (or revoke) access to your posts, pages, videos, categories, tags, feeds, communities, and digital files to members based on their membership status.

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In addition to advanced user flow options, content dripping, and other out-of-the-box features, this plugin also supports integrations with Stripe, PayPal, Authorize.net, and marketing tools like MailChimp.

iii. Wix

Pricing: Wix plans range from complimentary for basic websites to $500 per calendar month for enterprises.

Wix is a hosted website builder that offers a express free programme and several premium plans. On whatsoever of these plans, you can create a member’s area and let visitors register and get admission to exclusive content. If you lot upgrade to one of the premium plans, you lot tin besides sell paid subscriptions without installing whatever third-party integrations.

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Wix is limited in functionality, however. You can’t personalize a registration email or create a multilingual membership site, for instance. You’ll besides have to download several Wix business and social solutions, like Wix Chat, to improve your members’ feel.

4. MemberSpace

Pricing: A MemberSpace subscription costs $29 per month, plus a 4% transaction fee per member.

MemberSpace is a third-party tool for creating membership-protected content on Squarespace, Webnode, WordPress, and other sites. With MemberSpace, y’all tin can gate whatever of your pages and then decide what members have to practice to ungate it. It can be equally simple as signing up for your newsletter or paying a subscription fee, like on Follower to Fan Society’s website.

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5. Wild Apricot

Pricing: Pricing plans range from gratis to $720 per month.

Wild Apricot is a website builder designed especially for membership sites. Using Wild Apricot, you can create multiple membership levels with benefits that scale upwardly at each price point. In addition to member direction, Wild Apricot offers features to help you lot manage your events, email marketing, and online payments.

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Since Wild Apricot comes with website building tools, you tin can build your site from scratch or use an existing WordPress site.

6. YourMembership

Pricing: You must asking a custom quote from YourMembership.

YourMembership is a membership website builder that offers everything y’all demand to create and run a site. In add-on to being able to manage members and events in one dashboard, you tin view analytics nearly your site’due south growth, gear up automated workflows, and publish blogs, polls, and surveys.

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Building a site on this software tin can go pricey, however. While in that location’s no pricing information available on YourMembership’s site, its competitor Wild Apricot estimates that YourMembership charges $2500 in fix-upwards fees and $6000 in total in the first year.

seven. Morweb

Pricing: Morweb offers 3 plans: Start ($99 per month), Grow ($149 per calendar month), and Engage ($199 per month).

Morweb is a CMS designed specifically for nonprofits and associations. Offer a drag-and-drop editor, responsive themes, and highly customizable modules, you lot can create and customize a basic membership site without coding. Yous can also accept donations online, password-protect your pages, and create events on your Morweb site.

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Since Morweb is a software company and design bureau combined, you can even hire them to help blueprint your site.

8. Weebly

Pricing: Weebly offers iv plans: Free, Personal ($6 per month), Professional person ($12 per month), and Performance ($26 per month).

Y’all can prepare up a membership site out-of-the-box with Weebly. You lot tin add a uncomplicated signup form to your homepage, offer one-click login to members, and create membership tiers. You can likewise add buttons or links to your login/register window in whatever of your pages, e-mail newsletters, and social media posts to get more than sign-ups.

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While Weebly does offering a limited free plan and multiple premium plans, membership features are only available at the Professional person and Operation tier.

nine. Subhub

Pricing: Subhub is available on three tiers: Starter ($47 per month), Pro ($97 per calendar month), and Premium ($147 per month).

SubHub is a uncomplicated solution for building and running a membership site. You lot can create multiple membership levels, accept credit bill of fare payments, prepare upward recurring subscriptions, offering promo codes, and drip content on your Subhub site.

When designing your site, you can kickoff with ane of Subhub’s templates or you tin hire SubHub’due south customer success team to build a custom pattern for y’all. Below are some sites built using SubHub’s Speedy Set service.

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10. MembershipWorks

Pricing: Depending on the number of users, the cost of using the plugin ranges from free to $239 per calendar month and the price of the hosted solution ranges from $39 to $249 per month.

MembershipWorks is a membership software that’s compatible with WordPress, Squarespace, Weebly, and HTML static sites. You can either download it as an extension on your site or sign up for the hosted version.

With MembershipWorks, members can sign upwardly and renew and update their profiles on your website. You can employ labels and folders to organize them into groups and transport an email at any time to all or a specific group of them.

What sets MembershipWorks apart from other dedicated membership solutions is its timeline feature. You can see a fellow member’s whole history — from notes to payment history to donations to the events they’ve attended — all in one place. Timeline is integrated with MembershipWorks’s billing and issue systems then payments, membership renewals, and effect registration is automatically recorded.

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11. WishList Member

Pricing: The WishList Member plugin starts at $147 per yr for use on one website.

WishList Fellow member is a premium plugin for transforming your WordPress site into a fully functional membership site. One time the plugin is activated, you can protect your content with one click, integrate with any of the 20 supported payment providers, and view membership statistics and data in your dashboard.

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You’ll also exist able to create an unlimited number of membership levels and make each level a free, trial, or paid membership.

12. Memberful

Pricing: Memberful has three tiers: Starter (gratuitous), Pro ($25 per month), and Premium ($100 per month).

Memberful is membership software designed to help you create a community while driving revenue. You tin can view your member activity, offer free trials, create coupons, and more.

You can hands integrate Memberful on a WordPress site using the Memberful WordPress plugin. You can also utilise Memberful with other website builders but, considering they don’t support unmarried sign-on, it’southward not possible to create members-only web pages. That means, yous’ll be able to sell memberships on your site but yous’ll have to share members-only content through ane of Memberful’s email newsletter or discussion forum integrations.

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There is a free programme bachelor simply has a 10% transaction fee. On the premium plans, the fee drops to 4.ix%.

13. Bold Memberships

Pricing: Contact sales.

Assuming Memberships is an app that y’all can buy to add and sell memberships on your Shopify store. You can show or hide any content, products, page, prices, add-to-cart buttons, carte items, and more with this app. Y’all can create an unlimited number of membership tiers, charge recurring fees, and view analytics right in your dashboard.

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1. Suffolk Building Society

Suffolk Edifice Society is designed to assist members either salve their money by setting up a savings account or buy a home by setting up a mortgage. This community of “savers and borrowers” has access to many resources. At that place’southward a member’south lounge which includes information about managing an account with Suffolk, their sponsor partners, and means to become involved with the community. In that location’s also a blog that posts well-nigh the latest news and updates across the Guild.

At that place are as well exclusive content and events, including a newsletter and Annual Full general Meeting.

What we like:

• Offers a mix of public and members-only content
• Dedicates function of website as a “member’s lounge”
• Multiple ways for visitors to arrive touch, including a Contact navigation link and CTA button, social media links, and a telephone number

two. Maimun Ape Social Club

Maimun Ape Guild is a closed platform where members or “Maimuns” (ie. NFT collectors) provide video courses, articles, podcasts, discussions, or other exclusives for members only. Members who empower others in this mode get rewarded, and all Maimun Ape NFT holders receive access to exclusive content, drops, and experiences.

What we similar:

• Multiple CTA buttons to connect a crypto wallet and join Disco
• Provides a Roadmap and FAQ section for visitors who need more information earlier becoming members
• Blackness-and-white website design evokes ideas of privacy and exclusivity and showcases their product and memberships without overwhelming visitors with information or color

3. Strathmore

Strathmore is a venue focused on building customs and experiences. It relies on memberships also as donations to provide lecture series, exhibits, shows, resources, and more to its visitors (often free of charge).

In addition to providing multiple members pages explaining the unlike tiers of memberships, the bear upon members have, and other ways to give, it has a custom membership portal where members get access to exclusive presales, corking seats, insider information, savings, and more.

What nosotros similar:

• Offers 8 membership levels with different pricing and perks
• Has a custom membership portal for members to access sectional presales and more
• “Affect” folio lays out what their members’ philanthropic support made possible

4. Sydney FC

Sydney FC is where visitors tin can go to find Sydney FC membership packages, hospitality options, and info about the Sydney Football game Stadium. Members and fans alike can notice the perfect seats based on preferences, like how close they want to be to the field, their ideal position in terms of the halfway line, goals, and sun, and who will exist part of their group.

Members get access to ticket first and exclusive parts of the stadium, similar the inner sanctum, terrace bar, and the cove.

What nosotros like:

• Offers 8 membership packages with unlike toll points for adults, juniors, and families
• Personalized grade to assistance visitors detect the “perfect” location and membership package
• Provides multiple FAQ sections tailored to corporate and other membership packages

5. The Nifty Portal

The Bully Portal functions every bit a premium membership pass into The Dandy Community, a grouping of aspiring and successful NFT collectors and creators.

Members go early access to minting, with private investors going first and the public going final. They also get exclusive admission to the members-merely area of Nifty’s Discord and software which provides NFT market monitoring, portfolio monitoring, and other (secret) features.

What we similar:

• Members go access to minting before than the public, a members-only area of Keen’due south Discord, and software
• Offers other means for members and not-members to stay informed, like Discord and YouTube
• Glitch effects and the overall site blueprint make the site experience like a video game

vi. The Vines

The Vines is a global winemaking membership program. Members choose a winemaking region to larn the arts and crafts from some of the greatest winemakers in the world and create their own unique vintages. They also get access to virtual events with chefs, multi-day Blending escapes, and trips in Europe and other parts of the world.

What nosotros like:

• Includes descriptions of by events
• Shows member profiles so visitors tin become to know the community more and go some inspiration for filling out the questionnaire
• Video backgrounds on the homepage are engaging and provide another glimpse into the customs

7. AccessElite

AccessElite is designed to connect corporate members with the all-time doctors and wellness specialists in their expanse and online. This full well-being platform offers live wellness classes, virtual health fairs, corporate challenges, and on-demand classes for fitness, cooking, and more. Members enjoy sectional admission to elite events, seminars, local partnerships, and more — all of which can be accessed through their member dashboard or mobile app.

What we similar:

• Offers broad range of digital content, including live wellness classes, virtual health fairs, and on-demand classes
• Members can admission the platform on desktop or a mobile app
• Member Services Team helps onboard and support members

8. Head Wines

Head Wines is the ecommerce site of a boutique Australian winemaker. You tin purchase wine by the bottle or set up a subscription.

You tin can as well become a Limestone member of The Rock Cellar wine lodge simply by signing up for an account and making a buy. This club is designed to advantage their most valued customers for their continuous loyalty with product discounts, access to limited releases, special wines, and pre-releases, invitations to fellow member-but experiences, and other exclusive offers.

What we like:

• Members get access to a log-in surface area where discounts, complimentary shipping, and other benefits are automatically practical
• Limestone membership has no minimum spend requirement
• Offers ii “premium” membership levels with minimum spend requirements and boosted perks

9. The Loft

The Loft is a modern workspace in North West London that offers a variety of private and team memberships. Since its membership packages range from twenty-four hours passes to private studios, it’s ideal for startups, small to medium sized businesses, and solo workers. There are multiple “essentials” and perks for all members, including a kitchen, speedy broadband, lockers, and free tea and coffee.

What we similar:

• Offers flexible membership options for businesses and individuals
• Provides options to book a bout, book a meeting room, or ask about the space
• Members tin can prepare up an account to manage their bookings

10. Texas Healthcare Clan

Texas Healthcare Association is a non-profit organisation that offers statewide membership. THCA’due south members include several hundred licensed non-profit and for-turn a profit skilled nursing facilities, specialized rehabilitation facilities, and assisted living facilities in Texas as well equally over 190 long-term intendance businesses that provide products and services to the country’s nursing homes and assisted living facilities.

These members get access to educational resources, events, and continuing education credits to develop, promote, and support the professional development and pedagogy of long-term healthcare providers.

What we like:

• Members-but content has login form
• Offers public access to its blog, Facebook, Twitter, and YouTube
• Provides educational resources for providers and individuals and families who need long-term care

Building a Membership Website

Offering a membership on your website is one of the all-time ways to enrich your users’ experience. Using whatsoever of the dedicated membership website builders, CMS platforms with built-in functionality, or extensions higher up, yous tin can increment engagement and add together additional lines of revenue on your site.

Editor’southward note: This mail was originally published in January 2021 and has been updated for comprehensiveness.