Tesla stock: A await at a very bad 2022 for Elon Musk’s EV company

After a tumultuous year in which its CEO, Elon Musk, caused Twitter, electric vehicle visitor Tesla (TSLA) is looking forward to the stop of 2022.

The stock has had its worst annual performance this year, shedding almost lxx% of its value. Analysts on Wall Street accept attributed much of the downfall to Musk’s volatile beliefs.

Here is a look at the rocky year for Tesla.

A promising start to the year

Throughout the pandemic, Tesla shares boomed.

In February 2020, Tesla traded at $60 per share. On the first trading twenty-four hours of 2022, it had soared to nearly $400 per share, though the stock subsequently fell under force per unit area.

Overall, the first quarter in 2022 was assisting for Tesla. Its operating margin was at a record high of xix%, and the company delivered over 300,000 cars. When inflation and global supply chain concerns started communicable upwards with the company, Tesla responded with multiple cost hikes for its products, and the stock rebounded.

More relief from the bear market came in belatedly March, when Tesla unveiled a new gigafactory in Berlin, Germany. It brought promise at a fourth dimension when China, the world’due south largest EV market place, started seeing a resurgence in COVID cases, and the stock jumped to $381 on April 4.

Likewise in Apr, Musk fabricated a bid to buy social media platform Twitter for $54.20 a share. Tesla’s stock would shortly suffer.

Tesla CEO Elon Musk speaks during the official opening of the new Tesla manufacturing plant on March 22, 2022 near Gruenheide, Germany. (Photo by Christian Marquardt - Pool/Getty Images)
Tesla CEO Elon Musk speaks during the official opening of the new Tesla manufacturing plant on March 22, 2022 virtually Gruenheide, Frg. (Photo by Christian Marquardt – Puddle/Getty Images)

Developments in China and the Twitter saga

With near 8% of EV market place share in the country, Tesla revamped China’s electric car market with its largest gigafactory in Shanghai, which has produced over a one thousand thousand cars since opening in 2019.

Sales in Mainland china take amounted to about a quarter of global Tesla sales (nigh $fourteen billion in 2021).

China has one of the everyman direct investment openness levels in the world, according to the Atlantic Quango and Statista. It has e’er required foreign companies to become partners with domestic Chinese companies to operate in China.

But in 2018, Tesla became the exception. Musk reached a deal with local authorities for the company to solely own the Shanghai gigafactory with a 10% corporate income tax cut, co-ordinate to Tesla’s SEC filings.

Tesla’southward footprint in China aided Musk in becoming at one point the richest person in the world (a title he relinquished late this year). Just COVID soon got in the way. Shanghai went under lockdown, halting EV product. In Apr lonely, Tesla’due south Prc production was down nearly 80%.

Meanwhile, Musk — a market mover in the crypto world — disclosed that Tesla held $two billion in bitcoin, which Wedbush analyst Dan Ives called a “distraction and sideshow” in an interview with Yahoo Finance.

Tesla logo and Elon Musk silhouette are seen in this illustration taken, December 19, 2022. REUTERS/Dado Ruvic/Illustration
Tesla logo and Elon Musk silhouette are seen in this analogy taken, Dec nineteen, 2022. REUTERS/Dado Ruvic/Illustration

Musk’s “distractions” multiplied. He needed coin to become the owner of Twitter and began selling Tesla stock in Apr. He sold $8.4 billion worth of stock in less than a week followed past another $4.iv billion two days later. Tesla investors were disappointed that the stock was existence used to fund Musk’due south purchase, which further tanked shares.

After the sales were publicized, Musk tweeted: “No further TSLA sales planned later today.”

The second quarter was even more detrimental for Tesla stock. On May 24, the stock hit its lowest level for the quarter at $209 per share.

The tough quarter brought Tesla’s public image under scrutiny, and doubtfulness with the stock grew farther. In June, mass layoffs in Nevada resulted in a lawsuit confronting the company for violating federal law by not providing advance notice of chore cuts.

Meanwhile, Musk kept selling assets. He sold 75% of Tesla’s bitcoin by July for regular greenbacks, which at the fourth dimension of purchase Musk had declared he would not sell.

The stock again went into an unstable zone. When Musk called to fleck the Twitter deal, Twitter sued, and Musk ultimately ended up post-obit through on his purchase. Still, long-term relief for Tesla was non in sight.

The last showdown

By belatedly July, Tesla stock seemed to exist recovering.

With Shanghai reopening, expectations for almanac sales reached half dozen meg, college than previous estimates, as Hertz (HTZ) CEO told Yahoo Finance that demand for rentals was “very, very solid.”

Only supply was non at par, and production disruptions had get the norm for Tesla. In July, sales declined in China due to factory closure one time over again, this time for an upgrade to factory lines.

And so, Musk sold 7.29 million Tesla shares, helping send the stock 2% lower that twenty-four hours.

In an attempt to stabilize the stock in the long term, Tesla’southward lath of directors wanted to conduct a 3:1 stock split up, which would increase the number of shares, generate interest from retail investors, and brand the stock more affordable for average investors. Although stock splits don’t touch on a company’south market value, they tin can boost stock prices as more shares are bought; notwithstanding, that did non happen in Tesla’s case.

October brought more COVID outbreaks, and Red china locked down once again. In the same month, Tesla missed Q3 earnings, though Musk stated that the company had “first-class demand for Q4.”

“The factories are running at total speed, and nosotros’re delivering every car we make and keeping operating margins potent,” Musk said on Tesla’s earnings phone call.

He also closed the Twitter deal at the original $44 billion toll, which set off a series of layoffs, lawsuits, and numerous antics that take changed the structure of Twitter. Some analysts contended that Musk had become “fairly distracted” by Twitter, adding to Tesla’s chaotic yr.

“In what has been a dark comedy evidence with Twitter, Musk has substantially tarnished the Tesla story/stock and is starting to potentially bear upon the Tesla brand with this ongoing Twitter train wreck disaster,” Wedbush Senior Annotator Dan Ives wrote in a note in November.

Finally, Dec put Tesla in the middle of the tempest. The gigafactory in Berlin descended into “total chaos” due to staffing issues. And while the U.S. EV market place heavily favors Tesla — at about 65% market place share, according to S&P Global Mobility data — the competition is gaining. In tardily Nov, Due south&P estimated that Tesla could sideslip to 20% market place share by 2025.

Tesla logo displayed on a phone screen and Elon Musk's Twitter account displayed on a screen in the background are seen in this illustration photo taken in Poland on April 24, 2022. (Photo illustration by Jakub Porzycki/NurPhoto via Getty Images)
Tesla logo displayed on a phone screen and Elon Musk’southward Twitter business relationship displayed on a screen in the background are seen in this illustration photo taken in Poland on April 24, 2022. (Photo illustration past Jakub Porzycki/NurPhoto via Getty Images)

Meanwhile, weekly turmoil at the new version of Twitter continued equally Musk asked users whether he should step down equally CEO.

And Tesla stock became increasingly volatile. Oppenheimer downgraded Tesla stock, and it reached a fresh low subsequently dropping nigh 70% year to date. The stock continued tanking to its everyman toll in years.

“Don’t be too bothered by stock market craziness,” Musk told Tesla employees in an effort to increase morale. “Every bit nosotros demonstrate continued excellent performance, the market place volition recognize that.”

Some Tesla bulls believe the stock could surge higher next year, even after it was one of the worst-performing stocks of 2022.

Notwithstanding critics believe Musk has damaged Tesla’s brand image with his investment in Twitter and the outlook for Tesla in early 2023 doesn’t seem much better.

The company announced a hiring freeze with layoffs in 2023’s get-go quarter. The Shanghai found faces questions about whether it will go along to be Tesla’s production cornerstone, as it will not reopen in January for total-scale product.

As for selling stocks, Musk said with a recession “overdue,” he won’t sell any more Tesla shares for the adjacent yr and a half. Simply he has broken that hope before.

Tanya is a data reporter for Yahoo Finance.

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