Dorsum to all articles

Are NFTs bad for the surround?

power lines

NFT

Not-fungible tokens (NFTs) are condign more widespread as web3 technology expands. If you’re a brand with a loyal fanbase, you’re probably curious near how you can leverage NFTs. Nevertheless, these tokens have a reputation for contributing to emissions and negatively impacting the environment.

This reputation has acquired some backlash from consumers, one example being in the world of Chiliad-pop, where labels faced an outcry after launching NFT products.

So, are NFTs bad for the surround? Are at that place make clean ways to mint and sell NFTs?

If you lot’re a make that aligns with climate consciousness, high energy consumption is not something y’all can only ignore. But does that mean you lot accept to skip out on NFTs?

In this post, we’ll dive into NFT’s effect on the environment and whether there are alternatives.

TL;DR, are NFTs bad for the environment?

Traditional methods of minting and verifying NFTs are indeed free energy-intensive. Most of today’due south NFTs alive on OpenSea, an Ethereum-based platform that is notorious for consuming energy. In these cases, yep, NFTs are harming the environment.

However, there are carbon-neutral blockchains on which NFT marketplaces can be built. These operate differently, with minimal energy consumption. If you leverage an NFT market place similar this, so NFTs can hands exist carbon neutral.

power lines

Some NFT terminology

Earlier we swoop into the specifics of NFTs and their affect, it’south important to empathise a few terms we’ll be throwing around.

NFT:
A not-fungible token. Substantially, this proves ownership of an nugget on the blockchain.

Proof of work:
validation method that confirms transactions (including NFT transactions). This method requires a lot of computer processing, which consumes a lot of free energy.

Proof of pale: a dissimilar validation method that uses considerably fewer validators. This method requires much less energy.

Ethereum: An open up-source blockchain. Companies tin employ Ethereum to build digital products.

OpenSea:
The largest NFT marketplace, built on Ethereum.

Traditional NFT platforms

The get-go major NFT platform was OpenSea, and today it represents nearly 60% of bought/sold NFTs. Because OpenSea was the first major platform, users flocked to information technology. So did brands.

OpenSea is built on the Ethereum blockchain platform, and Ethereum uses proof of work to validate transactions.

This is a bit unfortunate because NFTs are not inherently bad for the environment. Rather, proof of work is bad for the surroundings (at that place is some nuance to this of course). OpenSea (and most NFTs) but happened to be built on this platform, cascading the touch to NFTs.

Luckily, alternatives have emerged. Users and brands no longer demand to rely on OpenSea and other proof of piece of work platforms.

trees

Eco-friendly NFT platforms

By using proof of stake instead of proof of piece of work, the energy consumption of blockchain transactions like ownership/selling NFTs is reduced by about 99%.

For any brand wanting to leverage NFTs in a sustainable style, you can do so with a proof of stake platform.

Today, there are a few platforms that use this kind of validation, the major one being Algorand.

For Algorand, sustainability is a core component. Every bit the globe’southward first pure proof of stake blockchain, the Algorand network is designed to minimally bear on the environment. Considering it’s pure proof of stake, it requires minimal computational power or electricity. Algorand has been a leader in minimising the ecology impact of blockchain technology.

Brands tin speedily build and launch their own NFT marketplace on the Algorand blockchain using the open-source project Algomart. Algomart is a carbon-negative, white-label solution that is fully customisable for brands, created by the engineering science team here at DEPT®.

It’due south likewise important to call out that Ethereum is in the process of what it calls “The Merge”, where the current Ethereum Mainnet will merge with the beacon concatenation proof of stake arrangement. This will consummate the transition to proof of pale for Ethereum, gear up to end later this yr. According to Ethereum, this volition “start the era of a more than sustainable, eco-friendly Ethereum.” If all goes co-ordinate to program, this should be a large pace in helping brands gain more than confidence in experimenting with NFTs without having to cede their sustainability goals.

The bottom line is this: NFTs are not the emission-heavy technology that they’re often painted as. It wholly depends on the technology underpinning their transactions. By using carbon-neutral engineering, any brand can mint, sell, and re-sell NFTs without going confronting their principles.

To larn more near NFTs, and levering eco-friendly tech, achieve out to the web3 team at DEPT®.

Interested in creating an NFT market place? Reach out.

Questions?

Sr. Content Marketing Manager

Kelsey Anderson